Itz Faze

Itz Faze

It seems as if the potential for greatness and the strive to achieve it has become a lost art in the Industry of Hip-Hop. With the way the game is shaped today, more and more "artists" have found themselves trapped in the allure of what Hip-Hop can bring them, rather than what they can give to Hip-Hop. Faze Lucciano is the rarest of exceptions to the new wave of artists who will represent the future.

Since the age of eight years old, Faze was inspired by hip-hop through the influences of legends such as Big L, The Notorious B.I.G., Tupac Shakur, Nas and later, Eminem. He hails from a small city called Moreno Valley in the outskirts of Los Angeles, California. Born Roger Montgomery in August 1989, Faze was constantly surrounded by hardships growing up. Both his parents were rival gang members, he constantly suffered through poverty, saw multiple family members get incarcerated for dope dealing and suffered other setbacks in life. However, his one true blessing was the arrival of his daughter, Nevaeh which forced him to quickly mature and provide for his child. After being kicked out by his mom, he was forced to live house to house sleeping wherever he could. With Hip-Hop as his only escape route, he dedicated his life to music and with it, success.

By translating the dark experiences throughout his life, Faze uses his artistry to shed light on the millions of kids from the streets with his positive music and advanced storytelling. His aim is to effect his audience emotionally to the point that his music can never be forgotten because of the connection through the substance of his lyrics. Being a student of all aspects of the game, Faze developed his dark sound by studying other musicians outside of rap such as John Lenon, Marvin Gaye, Janis Joplin and other such influential figures. As a result of his relentless work ethic and dedication, Faze caught the attention of NBA All-Star Baron Davis who introduced him to Grammy Award Winning super-producer, Stevie J. Through his affiliation with Baron, Faze became professionally developed and had the opportunity to evolve around the likes of Will-I-Am, Pharell, Royce da 5’9, The Game, and Oscar Nominee Terrance Howard.

Currently, besides flooding the internet with cinematic music videos directed by his production team, Blind Productions, Faze Lucciano is putting the finishing touches on introducing a new sub-genre of hip-hop called ‘Hip-Hop Cinema’ which will take the game by storm. One of Lucci's career goals is to transform and revolutionize Hip-Hop and be known as the first rapper to incorporate cinematic themes with the hip hop genre. With big plans ahead, Faze Lucciano is ready to conquer the industry.